Welcome to Food Jams
We’re on a journey to bring people together through food, forging relationships and creating unforgettable shared experiences. The Food Jam mission breaks the rules of traditional dining, turning cooking into a celebration, with hands-on culinary experiences providing the opportunity to weave new tales into the tapestry of your culinary philosophy.
Our goal is to spice up your journey with hands-on cooking classes and immersive food experiences, served up at our Cape Town cooking studios, Soute and Soet or Feastivity food studio at Emperors Palace in Johannesburg.
Let’s Get Cooking!
Are you a culinary explorer seeking unique cooking adventures? Whether you're a curious traveller, a passionate foodie - planning a party celebration or a team-building event, we invite you to step into our Food Jam kitchen and cook, laugh, and connect with a whole new food experience. This is a place where food is a universal language, spoken fluently across all corners of the globe!
Ready to explore, create, and taste? Join us for a feast of connection and creativity and add your flavour to our community!
Food Jams Services
Signature Food Jam
A high-energy, music-filled cooking experience where teams freestyle, feast, and turn ingredients into unforgettable adventures.
Masterchef Food Jam
A timed, team cooking challenge where creativity, skill, and a touch of competitive spirit turn ingredients into a feast!
Foraging Food Jam
A journey from nature to table, celebrating fresh seasonal ingredients, meaningful connection, and the joy of cooking together.
Kids Food Jam
Hands-on cooking fun for young foodies, where creativity, flavours, and confidence come to life!
Upcoming Social Food Jams
Book your spot at Soute in Cape Town or Feastivity at Emperors Palace in Johannesburg and discover why cooking is better together! Whether you’re flying solo, bringing a friend, or booking with a group, our Social Jams cooking classes are all about shared laughs, bold flavours, and unforgettable memories. Spaces fill up fast, so grab your apron and book now!
Who are we?
Food Jams began in a Cape Town jazz kitchen, where founder Jade de Waal swapped instruments for ingredients and invited friends to “jam” with food instead of music. What started in her parents’ kitchen in 2010 has grown into a vibrant celebration of cooking, creativity, and connection.
In 2020, Jade joined forces with Jocelyn Myers-Adams, a renowned chef and entrepreneur, bringing even more flavour and flair to the Food Jams journey. Together, they lead a team that turns every cooking experience into a shared adventure.
Jade de Waal
Founder and CCO
A proud Capetonian, cook, saxophonist
and founder of Food Jams. She is no
ordinary food lover and is remembered as the quirkiest and most charming contestant on the first SA MasterChef in 2012.
Today, Known for her playful, hands-on approach to cooking, Jade blends music and culinary storytelling to create immersive food experiences, and warms the hearts of all who meet her!
Jocelyn Myers-Adams
Partner and CEO
A WWF-SA SASSI Trailblazer, Chef Jocelyn is a champion of sustainable food. She sees food as more than just a meal - it’s a journey of connection, creativity, and sustainability.
Renowned for her eclectic approach, she focuses on culinary experiences rather than just
creating dishes.
